Sugimoto’s Hojicha is crafted from high-grade Kukicha and Sencha harvested early in the season, rather than the typical late-summer Bancha. Roasted at high temperatures to a rich, toasty brown, this tea releases a warming aroma and naturally sweet, rounded flavor.
Gentle and comforting, it is a refined choice for the evening or any quiet moment, with a smooth, mellow character. The tea can be steeped multiple times, revealing subtle layers of roasted warmth with each infusion.
About the New Packaging
The central motif of our new packaging is the mizuhiki knot. Mizuhiki is a traditional Japanese decorative cord, used to mark moments of gratitude, respect, and connection. On our packaging, it serves as a quiet symbol of these values.
To us, the mizuhiki represents the relationships that shape our tea, from the growers who cultivate the leaves, to our own team who carefully finish and pack them, and ultimately to those who enjoy them. Each knot reflects intention and care, reinforcing the idea that tea is no
